In the last few issues, we have been discussing the role of branding in the church. The last issue discussed in detail the true meaning of branding:
Communicating who you are in everything you do, all the time.
This month in First Impressions, we go with a forty to forty-nine year old white (non-Hispanic) man to website for a church in Asheville, NC that he had never heard of before this survey. Our visitor has lived in the area for less than a year and attends church one to four times per year.
Our visitor was asked to rank his experience in 4 main categories. The definitions of those categories and his scores are listed below:
Valley Church
Valley Church of West Des Moines, Iowa started in 1990 when it was commissioned by the Johnston Evangelical Free Church. They began their church life with just forty members, but in one blessed decade...
The 21 Irrefutable Laws of Communication Continued...
Last month, we began a look at Dr. James O. Davis' article on "communication laws that help will our ministries to expand throughout our lifetime."
