Brand Your Church: Going Beyond Your Logo

Branding is:

“The sum total of a company's value, including products, services, people, advertising, positioning, and culture.”

- Webster's New Millennium™ Dictionary of English*
  This month in First Impressions, we go with a thirty to thirty-nine year old white (non-Hispanic) woman to an Orlando, FL church website she has never before seen. Our visitor has lived in the area for more than 11 years and attends church 2 or more times each month.

Our visitor was asked to rank her experience in 4 main categories. The definitions of those categories and her scores are listed below:
Hatchbend Apostolic Church

Hatchbend Apostolic Church in Branford, FL is a family of believers that believes in ministering to the needs of everyone that God brings their way.
  The 21 Irrefutable Laws Of Communication

While my family and I were enjoying a summer convention in Indianapolis, Indiana in 1997, I experienced and witnessed a communication disaster that will remain as a memory ...